A roofer taking pictures of the layers of shingles on a home.

Roof Sales Training

Getting more approvals on roofing storm damage claims is the most important part of growing a roofing business. Yet, many sales reps and roofing company owners focus their sales training efforts solely on the pitch and door knocking techniques. While generating new leads is critical, closing the leads you already have is equally as important. That being said, contractors should take a step back and rethink their roofing sales training and provide the tools that best match the sales rep’s skills and experience. Otherwise, they could be leaving money on the table!

Training Programs
Roofing sales training programs are a great way to learn the tips and techniques of storm restoration. Depending on your level of experience with roofing sales, here is a list of of roofing sales training programs where a contractor can jump in at any point of the sales cycle:

  1. Intro to Roofing (Elite Storm School): Learn the basics of roofing terminology and components. This is great for beginners who have no experience with roofing.

  2. Roof Inspection Training (Elite Storm School): Learn how to identify Wind and Hail storm damage on roofs. This is great for sales reps trying to get roofing claims approved by insurance carriers for storm damage.


  3. On-Demand Learning Portal (GAF): This learning portal is part of GAF’s CARE (Center for Advancement in Roofing Excellence) Program. It has a series of free online roofing training courses and webinars that teach contractors how to correctly install roofing systems. These videos cover a wide range of topics including specialty product applications and even roofing marketing strategies. They even offer many videos in Spanish.

There are some great technologies out there that help contractors sell more roofing jobs to homeowners and can even help get more insurance roofing jobs approved by the carriers. Here are a few good ones:

  1. ITEL
  2. Air Vent App
  3. Roof Waste Calculator
  4. CamScanner

Manufacturer Resources
The top manufacturers have great roofing sales training materials available to contractors online. Whether it’s brochures & literature, spec sheets, installation guidelines, product guides, etc., the manufacturers create fantastic content to help you sell more shingles. Use it! 

  1. GAF
  2. Owens Corning
  3. CertainTeed
  4. IKO
  5. Atlas

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