siding sales training

Siding Sales Training

Siding storm damage claims can be a great opportunity to increase the commissions on a job and grow your roofing business. Yet, many contractors will pass up a siding job because they don’t understand how to sell or properly inspect for siding damage. In some cases, one contractor will replace a roof for hail and wind damage and another contractor will work with the same homeowner to file a siding claim for full replacement. 



Siding sales training programs are a great way to learn the tips and techniques of storm restoration. Depending on your level of experience with siding sales, here is a list of siding sales training programs where a contractor can jump in at any point of the sales cycle:

  1. Intro to Siding (Elite Storm School): Learn the basics of siding terminology and components. This is great for beginners who have no experience with siding.
  2. Siding Inspection Training (Elite Storm School): Learn how to identify Wind and Hail storm damage on vinyl and aluminum siding. This is great for sales reps trying to get siding claims approved by insurance carriers for storm damage.
  3. Certified Vinyl Siding Installer (Vinyl Siding Institute): Learn the industry best practices for all types of siding installation. This is a comprehensive training and certification program that can help contractors that are doing the installation or overseeing subcontractors. 

There are some great technologies out there that help contractors sell more siding jobs to homeowners and can even help get more insurance siding jobs approved by the carriers. Here are a few good ones:

  1. ITEL
  2. Alside Visualizer
  3. Georgia-Pacific Design Tool
  4. Certainteed Colorview

The top manufacturers have great siding sales training materials available to contractors online. Whether it’s brochures & literature, spec sheets, installation guidelines, product guides, etc., the manufacturers create fantastic content to help you sell more siding. Use it! 

  1. Royal Building Products
  2. Alside
  3. Georgia-Pacific
  4. CertainTeed
  5. PlyGem
  6. Norandex

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